Flower Needs Rain Digital Billboard

This project involved designing three static digital billboards to promote Preston Pablo’s track “Flower Needs Rain” on Spotify. The billboards were displayed at Yonge-Dundas Square in Toronto, one of the city’s most high-traffic and visible locations.Created three static billboard designsDelivered high-resolution assets optimized for large-format digital displayEnsured visual clarity and strong legibility for public viewingThis project focused on simplicity and impact. With no animation or interactivity involved, the design relied on a strong photo of the artist and clean typography to draw attention and communicate the campaign message.